Unfurling the Banner at the Steady State Herald
By Brian Czech
It’s been quite a run with our CASSE blog, the Daly News. Regular readers will recall a consistent weekly column from March 2010 through late 2015. Then for a couple years it was hit-or-miss, for reasons already explained (in a Daly News entry, naturally.) Now we’re back to blogging regularly under a new banner: the Steady State Herald!
Well, almost regularly. We do have a technical glitch to overcome first. The CASSE website has gotten bogged down with old plug-ins, programming bugs, and a generally creaky platform. We must fix it, thoroughly, and that process begins this week. This also means our blog (which happens to be at the center of the technical difficulties) will be static for the time being.
We will notify our subscribers and signatories when we’re rolling again with the next article of the Steady State Herald, most likely before summer is officially upon us. Meanwhile it won’t be such a bad thing for readers, new and old, to reflect a bit on the topics and events we covered with the Daly News. This article should help us do just that.
So as we unfurl the new banner of the Steady State Herald, let’s toot the old horn one last time for the Daly News.
“Daly News” was a play on words for capitalizing on the good name of Herman Daly, the champion of steady state economics. The Daly News was the flagship communications tool for CASSE during our formative stages. We published approximately 246 Daly News articles, with Herman Daly and yours truly penning 60 apiece. Brent Blackwelder wrote 50 more, and Rob Dietz (serving concurrently as CASSE executive director) another 40. We’ve had dozens of guest authors and semi-regular contributions from James Magnus-Johnson (20) and Eric Zencey (15).
With the Daly News, we proved there is plenty of news – not to mention opinion – on limits to growth and/or the steady state economy. Even given that theme, our articles ranged far and wide in style and in substance. We came at our topics from philosophical, theological, ecological, economic, historical, political, sociological, and psychological angles.
We used every tenor from sober prescriptions for public policy to hyperbolic parody. We celebrated anniversaries and we posted obituaries. We covered the terrain from local to global. Through it all, we kept to the tenets of a 501(c)(3), non-profit educational organization. We never lobbied for a candidate, but we sure critiqued a number of them, all across the political spectrum.
We should all – producers and consumers of the Daly News – thank Herman Daly for the privilege of using his name. Those familiar with Herman’s modesty won’t be surprised that he was never comfortable with the moniker. But “Daly News” helped to put us – CASSE and our blog – on the map, especially in the field of ecological economics and in the surrounding, broader terrain of political economy.
With Herman’s name gracing our blog, each new article came out of the starting blocks with the traction of credibility. The name also compelled our authors to take their task seriously and to seek… if not perfection, the best of our abilities and perhaps a more civil discourse. The quality of articles was such that the Daly News was often cross-posted at the request of other organizations. It compelled or provoked many follow-ups; numerous articles still do. The Daly News helped CASSE win the 2011 Best Green Think Tank Award.
So yes, we did capitalize – in the best sense of the word – on Herman’s name. We also recognized some trade-offs from the beginning. One of them was the opportunity cost of not being able to send other valuable signals with the name of the blog. And so we come to the naming of the Steady State Herald.
Naming a blog is a bit like designing a logo. With a logo, you only have so much space, and the image must send a clear and instant message. Ideally it will also pique the curiosity required for further contemplation, and in the process convey additional nuance.
With a blog, you only have so many syllables, and they must send a clear and instant message. Ideally they will also pique the curiosity for further contemplation, and in the process convey additional nuance.
“Steady State Herald” has five syllables and readily rolls off the tongue. It’s a phrase that clearly conveys what our blog is about, especially with the subtitle, “Ushering in the Steady State Economy.” Now it’s true that “steady state economy” is not yet in the vernacular. So, just as some had to contemplate the meaning of “Daly News” (because not everyone knew of Herman), “steady state” won’t instantly connect with everyone. Yet the phrase remains the best thing we have going to convey, very quickly, the concept of a stabilized, sustainable economy. (See how quickly the syllables add up without using “steady state”?)
We’ve analyzed the rhetorical properties of “steady state economy,” as well as the technical and linguistic. We’re committed to using the phrase. We are, after all, the Center for the Advancement of the Steady State Economy. We remain confident the phrase “steady state economy” has the potential to be writ into public policy as well as implanted in the vernacular. We come a step closer, we think, by using the phrase as the very title of our blog.
That said, you can’t just call a blog “Steady State,” or even “Steady State Economy.” A blog is not a state (unless you really want to argue), nor is it an economy. So what else could you call it? We considered many examples, and among them were:
- Steady State Times
- Steady State Chronicles
- Steady State Gazette
- The Steady Statesman
- The Steady Statement
You get the picture. We thought of the usual suspects; the news-papery nouns to couple with “Steady State.” We considered a few minor plays on words, too. We ultimately chose “Herald” as the proper coupling.
We’d all be happier if “Chronicles,” for example, was the appropriate coupling. Such would be the case if there was enough public awareness about limits to growth. Things would be happening toward steady-state policy reform and steady statesmanship in international diplomacy, and these happenings would warrant chronicling.
Unfortunately the vast majority of citizens haven’t connected the dots from biodiversity loss, pollution, climate change, noise, congestion – and many other indicators of illth– back to GDP growth. It may be the case that the majority doesn’t even recognize some of the indicators themselves. That seems to be true of climate change, for example, which happens so slowly (so far) as to escape the notice of casual citizens. The human race has become the frog in the metaphorical pot, oblivious to the perils of perpetual economic growth.
So we need a herald to awaken our fellow frogs from their slumber. This herald can’t be just another big mouth. He or she – or it, in the case of a blog – isn’t going to help matters by shouting oxymoronically for “green growth” or belting out a chorus of Kuznets Curve Kumbaya. Some people like to complain about “Cassandras,” but we think it worse to live in an age with so many Pollyannas. Certainly it’s a dangerous world when naïve notions of perpetual GDP growth prevail in the midst of melting ice caps, the Sixth Great Extinction, and the Anthropocene in general.
Let’s also recall that Cassandra was always right – never wrong – with her warnings to the Trojans. Her only curse was that no one believed her. If there were fools in this mix, Cassandra wasn’t one of them. The Pollyanna, on the other hand, is disastrously wrong. Her naïve “optimism” leads others astray, right down the path of least resistance.
So we eschew simplistic notions of “positive” messaging. We’re not optimists, pessimists, or notionists at all. We are, first and foremost, realists. We understand limits to growth, and we know we must do the yeoman work of rowing upstream in the river of political economy. We’re equal parts Cassandra, David, and Paul Revere. We won’t suffer Pollyannas, we’ll fight Goliath, and we’ll awaken you with our warnings. We ask only that you spread them, because we long for the day the Herald may be aptly renamed the Chronicles, Times, or Gazette.
Stay tuned for the blogroll of the Steady State Herald…