“Be Very Alarmed!” Introducing the Global GDP Meter

By Brian Czech

Backed by an ominous sound clip and a rapidly churning GDP meter that comes out of nowhere, “Be alarmed… Be very alarmed!” are the opening phrases at CASSE’s new landing page. You’ll see what we mean shortly; please allow us an introduction to describe the approach. The landing page is actually a 30-second animation prefacing our “regular” website. It is designed to be three things: alarming, crystal clear, distinctive and memorable.


Gross Domestic Problem On World Animal Day

By Brian Czech

If you like animals, your feelings may have been nurtured by “Hedgehogs Being Adorable,” “Baby Hippo Has Won Our Hearts,” and other such gems. The Huffington Post, The Animal Blog, and various animal-lover media take a heartfelt approach to the appreciation of animals—wild as well as domesticated—reminding us of the needs and vulnerabilities of our fellow creatures. It’s a refreshing approach compared to the stodgy science and economics of conservation.