It’s Time to Ban Earth-Damaging Ads
by Daniel Wortel-London
Advertising works. A recent study by the Advertising Association finds that every dollar of ad spending drives up sales by $21. Ads get us to recognize brands and hum jingles even if we are annoyed by pop-ups. They are particularly effective in driving the kind of unsustainable consumption that is destroying our planet.
This begs a question: Should advertising be limited for the sake of the environment?