“Be Very Alarmed!” Introducing the Global GDP Meter
by Brian Czech
Backed by an ominous sound clip and a rapidly churning GDP meter that comes out of nowhere, “Be alarmed… Be very alarmed!” are the opening phrases at CASSE’s new landing page. You’ll see what we mean shortly; please allow us an introduction to describe this new approach.
The landing page is actually a 30-second animation prefacing our “regular” website. It is designed to be three things:
- Alarming
- Crystal clear
- Distinctive and memorable