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Redesigning Business for Sustainability

by Daniel Wortel-London

Can businesses become sustainable? Certainly—at least in theory. In recent years, new business models have emerged that attempt to place business on an ecologically healthy footing. The doughnut economy, the regenerative economy, sufficiency enterprises, and postgrowth and degrowth businesses: These and other experiments represent ways of doing business that not only create customer and firm value, but address social and environmental needs as well.