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“Be Very Alarmed!” Introducing the Global GDP Meter

by Brian Czech

Backed by an ominous sound clip and a rapidly churning GDP meter that comes out of nowhere, “Be alarmed… Be very alarmed!” are the opening phrases at CASSE’s new landing page. You’ll see what we mean shortly; please allow us an introduction to describe this new approach.

The landing page is actually a 30-second animation prefacing our “regular” website. It is designed to be three things:

  • Alarming
  • Crystal clear
  • Distinctive and memorable
Why Sound the Alarm?