Posts


Hacking the Business Growth Imperative

by Kali Young

“Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. But it’s also resilient. We can save our planet if we commit to it.” – Yvon Chouinard, founder of Patagonia

In 2022, Patagonia founder Yvon Chouinard took a bold step to make the Earth, in essence, the company’s only shareholder. Chouinard explained that he doesn’t respect the stock market and believes that companies become irresponsible after going public.


Redesigning Business for Sustainability

by Daniel Wortel-London

Can businesses become sustainable? Certainly—at least in theory. In recent years, new business models have emerged that attempt to place business on an ecologically healthy footing. The doughnut economy, the regenerative economy, sufficiency enterprises, and postgrowth and degrowth businesses: These and other experiments represent ways of doing business that not only create customer and firm value, but address social and environmental needs as well. 


If It’s Profitable, Is It Really Sustainable?

by Gunnar Rundgren

That an economic activity has to be profitable is considered a truism, something taken for granted and not reflected upon. But what if the opposite is the case?

When I first took up small-scale organic farming in the 1970s, I spent a lot of energy on developing new methods and machinery to increase my productive efficiency. The early organic advocates went a long way to assure growers, farmers,


A Practical Proposal to Erase Externalities

A small change in SEC rules is just the thing to start a movement toward the establishment of a sustainable economy.