Influenced to Overconsume: How Social Media Hijacks Sustainability
by Priya Thompson
We live in an age defined by contradiction. On one hand, the climate crisis demands urgent and systemic action. On the other hand, we are more connected to a digital world that profits—at great ecological cost—from our distraction, desires, and deeply human need to belong.
This tension is constant and personal for many Gen Z users, who overwhelmingly identify with sustainability as a lifestyle and a moral imperative.