Bureau of Economic Analysis Unveils Three New Measures of Progress

by Rob Dietz

Robert F. Kennedy delivered a stunning speech 45 years ago at the very beginning of his ill-fated campaign for the office of U.S. President. He stressed the need for new measures of progress, and his devastating critique of the most influential economic measuring stick included this poetic paragraph:

[T]he gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile.

It appears that U.S. leaders and their statistically inclined appointees at the Bureau of Economic Analysis are finally catching on. Carl Lemniscate is the BEA’s head beancounter. His graying temples and baritone voice lend him an air of authority as he answers questions about why it took so long for the agency to produce a better measuring stick for American progress.

“The Bureau is a no-nonsense agency. When we see an opportunity to calculate additional economic figures, we get right on it. People just don’t realize how quickly we responded to Bobby Kennedy’s challenge. Why do you think we switched from gross national product to gross domestic product all the way back in 1991?”

Mr. Lemniscate is referring to the agency’s decision to use GDP instead of GNP as the primary measure of economic activity, a change that many economists and citizens have continued to criticize as failing to address Kennedy’s main concerns. Mr. Leminscate says, “I thought a totally objective measure like GDP would suffice, but it’s hard to satisfy everyone. Still, here at the Bureau, we serve the public.” A smile breaks across his face as he leans back in his swivel chair and says, “That’s why we’re so pleased with our three new measures of economic progress.”

In a press release issued earlier today, the Bureau of Economic Analysis introduced the public to GDI, CCI, and FEI. Mr. Lemniscate says, “I have to admit that at first I was against the idea of using measures other than GDP, but given the quality of these new ones, I’m all for it.”

GDI — Gross Domestic Imperviousness

The main plot in the story of progress is humanity’s domination of nature.  Thanks to the magic of economic growth and technological advancement, nature may soon become a distant memory from a bygone era.  Also thanks to technological advancement, there’s now a measure that can capture the essence of this domination.

With advancements in satellite sensors and data processing, analysts can produce detailed maps of impervious surfaces — those areas that have been turned into pavement, rooftops, and other manmade surfaces. GDI adds up the nation’s impervious square footage to provide an accurate indicator of humanity’s victory over untamed lands. Mr. Lemniscate says, “The brilliance of GDI is that it tells us how we’re creating real wealth by converting farmland, forests, grasslands, and other useless landscapes into highways, strip malls, muffler shops, ministorage, and other desirable suburbi-scapes.”

CCI — Corporate Competitiveness Index

Competitiveness is the foundation of American progress. It’s the fuel that has driven America to the winner’s circle in the race for planetary supremacy. And no institution embodies the competitive spirit better than the publicly traded corporation. Even though corporations have trounced so many Main Street businesses and outcompeted all sorts of ecosystems in the cutthroat battle to maximize profits, competitiveness has been slipping. If America is going to retain its position as the highest-consuming nation, it needs a measure that can track competitiveness.

CCI is a composite of key statistics for each publicly traded corporation; it includes profit, degree of influence on political decisions, quantity of externalized costs, and percentage of tax liability avoided. Also dubbed the corporate bootprint, CCI quantifies the progress that occurs as corporations accumulate power and eradicate the need for less profitable institutions in society.

FEI — Financial Extraction Indicator

The FEI is akin to another of the Bureau’s measures — total wetland drainage (TWD) — but instead of calculating how much water is drawn out of worthless landscapes, it calculates how much financial wealth is extracted from real assets. Real assets tend to just sit there doing nothing. Take, for example, a house. Sure it offers shelter, warmth, and a place for a family to do whatever families do, but none of that provides market value. Financial institutions can and do change all that. For example, financiers can chop mortgages into sellable and re-sellable little bits. Before the financiers got involved, there was no money changing hands in the market, and the house had only one owner. Enter Wall Street, and we have money whipping around and thousands of anonymous absentee owners — a supremely creative wealth-generating scheme. With all the undisclosed fees and untraceable flows of money involved in such a process, financial institutions are able to accrue wealth that would have remained locked up in real assets.

The FEI aggregates all the instances in which financial institutions extract wealth from families, communities, and even natural areas — a true measure of how our most capable industry can wring wealth from assets held by others. One only needs to look at how the financial institutions handled the housing crisis to recognize that progress in America is synonymous with progress on Wall Street.

With FEI, CCI, and GDI, the Bureau of Economic Analysis has kicked off a new era. As Mr. Lemniscate says, “We manage what we measure. And you can bet we’ll be managing America a whole lot better now that GDP has a few sidekicks to help show off our national progress.”




Rob Dietz brings a fresh perspective to the discussion of economics and environmental sustainability. His diverse background in economics, environmental science and engineering, and conservation biology (plus his work in the public, private, and nonprofit sectors) has given him an unusual ability to connect the dots when it comes to the topic of sustainability. Rob is the author, with Dan O’Neill, of Enough Is Enough: Building a Sustainable Economy in a World of Finite Resources.


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6 replies
  1. deShoebox
    deShoebox says:

    Mr. Dietz, thank you for bringing us up to date on the BEA. It is not difficult to imagine a day – perhaps not too far off now – when life will be nearly perfect here on Earth. One hundred percent of the planet’s surface will be paved or built on, all income will be financially extracted from existing real assets, and USX (hypothetical name for the corporation that will by that time own everything) will have achieved a condition of perfect competitiveness. I get goosebumps when I think about telling my grandchildren about this wonderful world they will get to live in. Little Molly, now five years old, tends to go on and on about how hot and unstable the climate is likely to be by the time she’s in her twenties, but you know kids. I don’t know where they get this stuff, really I don’t!

  2. Paul Chippendale
    Paul Chippendale says:

    Measures of progress to what? Our ultimate demise as a viable ecosystem perhaps? What is worthless in the eyes of an economist is most valuable in terms of the ability of the planet to sustain life.

    • Rob Dietz
      Rob Dietz says:

      Hi Matthew,

      Sorry, but it is (although it actually did come out on April Fools). I’ve been thinking that getting rid of GDP is a relatively pain-free way to start a cascade of other changes we need in the economy. And one way of getting rid of GDP is to point out its absurdity, so I couldn’t resist. Thanks, Rob

  3. Mike S.
    Mike S. says:

    I like the name USX. A friend of mine came up with the “Plundermaxx Corporation” a few years ago, and they have an April Fools type website with some good corporate slogans, as well as a black credit card called the PlunderCard, where you earn PlunderPoints and a portion of every purchase goes toward socially irresponsible destruction.


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