Advertising works. A recent study by the Advertising Association finds that every dollar of ad spending drives up sales by $21. Ads get us to recognize brands and hum jingles even if we are annoyed by pop-ups. They are particularly effective in driving the kind of unsustainable consumption that is destroying our planet.
This begs a question: Should advertising be limited for the sake of the environment?
Several years ago, some university students invited me to debate a hard-core mainstream economics professor on the topic of divestment from fossil fuel. Sadly but predictably, the economist lauded the fossil fuel industry for its role in boosting economic growth. At one point, he cited India as an example of how wonderful such growth is for people.
The moderator, from India himself, felt compelled to step in,
The recent news that scientists moved a step closer to fusion energy was greeted with enthusiasm and awe in much of the media, a bright spot of cheer amid the ongoing drumbeat of existential global threats. Only the most cynical of curmudgeons could pooh-pooh this hopeful development—right?
After all, energy is the foundation of human development. Civilizational advance is a tale of ongoing successes in shaping energy for human ends.
“A bad day fishing is better than a good day at work,” proclaimeth bumper stickers throughout my neck of the woods in central Maine. No disagreement here! For humans, fishing is fun and mentally and physically stimulating. Fishing also engenders respect for nature, relieves stress, and sometimes provides a tasty meal; though not so much for the fish.
Fishing is deeply embedded in American culture,
Industries strive incessantly to increase human productivity, often by way of mechanizing or automating tasks. After all, there are limits to purely human energy, strength, and ability. Without more workers, we require technological innovation to overcome these limitations. Fortunately for the pro-growth industries, technology doesn’t earn wages.
Even outside of the workplace, technology takes the place of utilitarian exercise. Long ago, most people hunted and gathered their own food.
Wind turbines kill birds.
This is not a fiction devised by the fossil fuel industry. It is an observable fact.
Ask, for instance, the dozens of birders who ventured to Scotland’s Outer Hebrides for a glimpse of a white-throated needletail, the first sighting of the species in Britain in 22 years. Like other swifts, the white-throated needletail is an adroit flier, catching insects on the wing and even mating during flight.
The year was 1965, and on the morning of July 9 in Geneva, Adlai Ewing Stevenson II prepared for his final speech to the UN. A former Governor of Illinois and presidential candidate, what he was about to say might still become his greatest contribution. But we’re in danger of forgetting it.
What Adlai Stevenson proffered the world that day was a metaphor. A simple yet powerful idea that,
People use narratives to support their position, and narratives can serve three purposes. First, they tell a story of belonging. If you meet a stranger and realize you are from a common area, you more easily engage in conversation than otherwise. Second, they describe norms that guide our actions. Most people in society follow certain norms such that by doing so, they are accepted as part of the group. Third—and most relevant to advancing the steady state economy—we use narratives to describe and learn about how the world works.
By Brian Czech
Ever since my review of Michael Moore’s Planet of the Humans, some misunderstandings have come to light about the stance of myself, and by extension CASSE, on renewable energy. One such misunderstanding—spread far and wide—is that we are “against renewables.” A clarification is definitely in order.
CASSE and steady staters at large are all for renewable energy. Of course! Along with the steady state economy as the sustainable alternative to growth,
[Editor’s Note: The Steady State Herald first published a review of Planet of the Humans on May 1. The following review adds valuable information to the dialog.]
“It stands to reason…”
Who hasn’t heard this expression in everyday conversation? Humans tend to think of themselves as rational beings, and many people sincerely believe they are being reasonable all the time.